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Jordan brand starts "flying wings" Shenzhen project 2015-10-12 10:53:14 Jordan brand announces the global project of "flying in the wings" in Shenzhen, and will focus on providing support and assistance to urban floating children. The project of "flying with the wings" and the Shenzhen Charity Association (SCF), together with the positive influence of sports, encourage the urban floating children to help them overcome the difficulties in adapting to the urban life. afternoon, Jordan brand President Larry · Miller (Larry Miller) and Jordan brand · player Chris Paul, Blake; · Griffin came to Shenzhen Futian middle school, at the scene with the "fly" project of the youth exchanges, and interesting basketball games with them, so that primary school players in the game, the better to experience the fun of sports. teenagers and the development of community sports are the objects of Jordan brand. Located in the community near the Futian middle school, a community of 70% urban migrants with a floating population, 80% of the adolescents in the community are urban migrant children. Therefore, the "flying wings" flying Shenzhen project started here, it is hoped to better encourage urban migrant children through sports and have a stronger heart, unremitting enterprising. day earlier, Chris · Paul also came to the east gate of Shenzhen Jordan store, meet with the local basketball fans, and bring the Jordan brand for his new signature Jordan CP3.IX boots. As Chris · ninth generation air Paul Jordan signature, CP3.IX uses a number of mesh lacing system innovation to enhance the performance of the boots of science and technology, to better adapt to the Chris · Paul; agile style. 'wings soaring' project hopes to deliver three messages: education, mentoring, and community support." Larry · Miller "sport allows people to have a stronger inner mind and a better teamwork spirit to achieve a better future."." Chris · Paul "I learned a lot from basketball, and I hope kids love basketball."." Blake · Griffin as the mentor of "flying wings" Shenzhen, Chris · Paul and Blake · Griffin stimulated the presence of urban migrant children through the positive influence of s buy cheap jordans online ports. before the game, Chris · Paul and Blake · Griffin and children together shouting "win by me" Chris · Paul and childrenJordan Brand recently issued a formal partnership with Drake to create a new October's Very Own x Air Jordan series, Instagram and eBay in the early exposure caused a stir, the two force will become the focus of his. Air Jordan 10 and Air Jordan 12 are in black and white two color rendering, shoe body selection of high-quality materials, decorative details and OVO stingray, logo. 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This program allows you to follow the year, style, color, material used to navigate through the sub 1982 to 2012 has launched thousands of models Air Force 1. And the user can click at the bottom of the shoes "want" or "own" to express the attitude of this pair of shoes, but also to communicate with other people to share. & Nbsp; Also, if you've ever wanted to buy a pair of Air Force 1 and missed the final due to various reasons or a double Air Force 1 allow you unforgettable memories, you might as well cast a sacred vote for this pair of AF1, because your vote The shoes will have the opportunity in the next year engraved, incidentally reminder, this activity requires Facebook support, so you want to browse through a proxy over the wall. & nbsp; Source: Nike activities address & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; has previously often have overwhelmed the NCAA elite PE release of LeBron Soldier 9 officially have a commercially available color brings, the shoes the whole body by black fuse material combined with the lake blue Posite material composition, and color with the bandage reinforcement, which is with yellow details and Flywire dynamic fly line repair decoration, quite brisk, sideways is unique "YourMessage words embellishment; the color is now on sale, some shops have been ahead of shelves, item 749417-014. source: NIKE& nbsp; & nbsp; Li Ning: Nike, Adidas compete & nbsp; & nbsp; & nbsp; It is true that, if the comparison in the world, Nike and Adidas are the two giants sports field deserved, whether it is put into its sales revenue, number and quality of contract star, and even advertising, etc. and so on, all the other competitors far behind. However, since these two brands to enter China, they have to begin a study of local brands in China, b jordans on sale online ecause the brand holds the Chinese sporting goods market, the largest total sales. The brand, which is "Li Ning." & nbsp; & nbsp; & nbsp; & nbsp; in fact, in China, to work with Nike, Adidas sporting goods brands compete only "Li Ning." Sports field in China, "Li Ning" popularity is no doubt that in the investigation China sports brand awareness in 2003, "Li Ning" and Nike ranked first in the group. Just a few years, Li Ning has been completed from a "well-known gymnast" brand into a well-known brand of change. Change naturally bitter sweet, bitter is arduous process, sweet mature brand, however, from the deeper sense, this change is also able to achieve one of the main Li Ning today's achievements. & nbsp; & nbsp; & nbsp; Li Ning brand〉 Personal & nbsp; & nbsp; & nbsp; a few years ago, at the beginning of the 21st century, China-made "Li Ning", has demonstrated great vitality, became the first Chinese sports field success eat crabs local brands. Nike, Adidas, or Reebok, Puma and other foreign brands of the competition, "Li Ning" is still able to achieve such success, we had very impressive. The transition from a vision of the world to attract players to a vision of the world to attract businessmen, Li Ning's success so many athletes on the road to business full of imagination, which directly led to a brand name to the athlete storm. However, the reaction from the market point of view, not all stars such as Li Ning brand can succeed, even if they have the same founder in sports hehe exploits, why not? & nbsp; & nbsp; & nbsp; Some experts had said in an interview, the greatest benefit of the doubt that the star brand new rapid increase brand awareness, the so-called attention economy, however, a complete brand equity is not just visibility, but also to perceived quality, brand association, and brand loyalty. But most star brand but often overlooked part of brand building in this analogy, "Milou" wine, although high prices, but the quality can be considered more than "Wuliangye" has several few, therefore, since it can not form a complete brand equity , the brand will naturally fleeting. Thus, in addition to the effect of the star itself, the Li Ning's success in one hand, thanks to more mature commercial operation. & jordan retro 14 white/fuchsia blast/black nbsp; & nbsp; & nbsp; from the perspective of brand building, the "Li Ning" brand building at the beginning to establish a personality cult of alternative development path with the brand connotation. Aside too brilliant athletic career achievement pressure on the brand itself does not say, is not conducive to the brand given different connotations. This is why so many entrepreneurs or active, or himself as a star, showbiz newcomers elderly pay attention to enhance the appearance rate, or even the first mixed Lianshu while passively, once legend, today's business star Li Ning has gradually deliberately kept a low profile, farther and farther away from the public and the media why. & nbsp; & nbsp; & nbsp; in their understanding of the sport, perseverance and pursuit to build the basis of culture, after the Li Ning brand, "Li Ning" more to act as a major shareholder, a role of chairman. Today's Li Ning brand, has covered basketball, football and tennis supplies, such as several major products line, Li Ning Li Ning brand professional team has conducted a deeper interpretation, and give its younger, more vibrant brand connotation . Perhaps successfully injected into a brand among sports concept, is Li Ning brand to popular consumer favorite, and was the key to a geometric growth. & nbsp; & nbsp; & nbsp; embark on the road of specialization & nbsp; & nbsp; & nbsp; mention Nike, people will automatically think of basketball; Speaking of Adidas, people will involuntarily think of football, professional sports brand deepening tremendous impact. As China's leading sports brand people, "Li Ning" the same specialization as the first priority should pay attention to. & nbsp; & nbsp; & nbsp; since embarked on the road of specialization, Li Ning company will be established as the foundation for enterprise specialized property development, to product development and continue to create as a record, a record of the race. In 1998, the company established a local company first garment and footwear product design and development center, became the first independent development of Chinese sports goods company; 1999, Li Ning Company in cooperation with SAP AG, the introduction of AFS solutions for clothing and footwear, become China's first ERP i jordan 3 katrina 2018 mplementation sporting goods business; in 2004, Li Ning Company in cooperation with the Department of Human Movement Sciences of the Chinese University of Hong Kong, on the mechanical properties of Li Ning Company's production of sports shoes, exercise biomechanics testing, a professional athlete's foot database, characteristics of professional sports data collection and analysis, so as to further enhance the professional products and comfort; this year, Li Ning Company in cooperation with foreign research institutions, in August 2004, Li Ning Company with the United States R & D company Exeter Dr. Ned Fred-erick cooperation, joint efforts to Li Ning sneakers core technology research and development, and in October, in cooperation with the DRD design firm, Li Ning sports shoes were designed to work, to establish a research and development center in Hong Kong on November 8, focus clothing brand Li Ning is responsible for product design. & nbsp; & nbsp; & nbsp; uphold the "tailor-made for the Asians," the purpose, after "Li Ning" of each product launch, have won a large number of domestic consumers. Coupled with fashion design combined with Chinese characteristics, such as the "Li Ning" for the Chinese delegation to attend the Olympics designed "Splendid China", "Li Ning" has been successfully created from an oriental fashion. & nbsp; & nbsp; & nbsp; all of which are all verified with the "Li Ning" in the professional road of continuous innovation and breakthroughs. After years of exploration, "Li Ning" product line from a single development to sports apparel sportswear, sports shoes, sports accessories and other series to keep pace. This also ensures the "Li Ning" in the Chinese sports market sales total of the first position in the market. & nbsp; & nbsp; & nbsp; not only in the field of product development, the sports marketing model, "Li Ning" is also sought professional. Chinese Olympic delegation from sponsors of admission to a professional service single sponsor, "Li Ning" beginning to sport refinement. Li Ning, the company initially tried to sponsor a gymnastics team, diving team, tennis team, shooting team for the professionalism of these requirements are not too strict individual, then they began to turn their attentio Cheap jordans online air jordan 11 blackout for sale n to basketball, football. Li Ning, the company invited a lot of sports stars as the spokesperson, spent heavily to promote their football, basketball product, everything indicates, "Li Ning" is to mature specialized company forward. & nbsp; & nbsp; & nbsp; from industry experts on the Li Ning Company can achieve such results of analysis we can find, in addition to stubbornly high brand awareness and influence, and the use of local advantages, covering China more than 2,500 sales outlets marketing network, "Li Ning" specialization is also its ability to develop into a leading cause of today, whether it is domestic first-class design and technical personnel, Asia's leading product design and development center, advanced management mechanism for International Development, or sports marketing model which is being executed, "Li Ning" positive meticulous move forward along the path of specialization, and constantly promote product technology content and overall quality improved rapidly. & nbsp; & nbsp; & nbsp; Not long ago, Li Ning, the company officially listed for trading on the Stock Exchange of Hong Kong, is China's first sporting goods company conducted an IPO. Through this listing, the company's ability to realize a leap financing. For Li Ning, the company has been "on the road" in terms of business listed in Hong Kong will undoubtedly Li Ning Company can firmer, more calmly on the professional road. & nbsp; & nbsp; & nbsp; out of Asia to the world & nbsp; & nbsp; & nbsp; "out of Asia, to the world", these eight characters for most Chinese people, it is a familiar no longer familiar phrase was originally used to excite the Chinese soccer team slogan It has been widely applied to various sports among the Chinese, and even some companies outside of the sports body, in this regard, Haier is undoubtedly doing a fairly good. & nbsp; & nbsp; & nbsp; in fact, "Li Ning" has already begun "to the world" and ready. In 2001, Li Ning, the company's first overseas image of the shop was established in Santander, Spain; September 2002, Li Ning Company to participate in the 14th World Women Basketball Women's Basketball Championship in Spain provides the game service. In addition, the "Li Ning" and the overseas markets based on the princ jordans on sale mens iple of mutual benefit dealers continue to carry out branding, sponsorship French gymnastics team, sponsored Czech gymnastics team, sponsor of the Russian university student teams and so on, "Li Ning" increasing its sports marketing The intensity and scale, and further accelerate the process of internationalization of the brand. & nbsp; & nbsp; & nbsp; on held this summer 2004 Athens Olympic Games, in addition to continue to sponsor the Chinese delegation, Li Ning also appeared in such as the Spanish team and other foreign teams of body, which explains to some extent Li Ning brand of international success. With wearing "Li Ning" the Chinese athletes on the podium again and again, "Li Ning" brand value and meaning to be fully reflected. & nbsp; & nbsp; & nbsp; After the Olympics was a joke, the Olympic marketing is like betting, for example, McDonald's bet on Guo Jingjing, Amway bet on Tian Liang, Coke bet on Liu Xiang, and "Li Ning" is always bet on The Chinese delegation, also including the Spanish team, dressed in "Li Ning" wearing Nike beat the Chinese team. While some people felt very depressed, but for the people concerned, "Li Ning" and other domestic brand development, it is also a good thing. Li Ning Sports Goods Co., Ltd. CEO Zhang Zhiyong once said: "The brand's internationalization and international markets The first is to be treated as separate enterprises to shape into an international brand, followed by market considerations and international expansion.." Look today , the international Li Ning brand has become increasingly shape, then, the international market be far behind? & nbsp; & nbsp; & nbsp; to create an international brand, Li Ning overtake Nike & nbsp; & nbsp; & nbsp; at the 1984 Los Angeles Olympic Games (Olympics), gymnast Li Ning, one stroke ahead of US rival, the three gold medals in the bag. Now, Li Ning is seeking to achieve a higher goal: to his sports shoe company into a strong company, in the vast Chinese market, with the US footwear giant Nike (Nike Inc.) a showdown. & nbsp; & nbsp; & nbsp; his Beijing Li Ning Sports Goods Co., Ltd. (Beijing Li-Ning Sports Goods Co., hereinafter referred to as: Li Ning Company) has gone beyond the large number of cheap domestic brands, China's market in an Retro jordans for sale outstanding company its sports shoes sales have more than the other companies, including Nike, including. However, although the company founder Li Ning in China enjoys the reputation as the Brazilian soccer star Pele (Pele) or US basketball superstar Michael. Jordan (Michael Jordan), as distinguished in their respective countries, but in dazzling foreign brands dominate this industry, the company can not get rid of the more rustic the reputation of local companies. Li Ning, which directly affects the company's profits: the company's athletic footwear and apparel prices can not be as high as Nike, Nike and its products price is only one and even two-thirds of similar products dichotomy. & nbsp; & nbsp; & nbsp; Li Ning, the company decided to change to their foreign rivals enviable brand company, it has begun to sponsor a number of national sports teams, not only is China's sports teams, including France, Spain Russia and other countries of sports teams. The company signed with European designers, in order to enhance its brand sports shoes. Moreover, the company is investing a lot of money for marketing and production of advertising films, corporate image that graces so sign (like a wave-shaped hook) can compete with Nike rounded off hook flag. Beijing's office sat a plan lounge chair, small in stature but tall sturdy Li Ning said: "The Chinese people need their own sports brand." & nbsp; & nbsp; & nbsp; Li Ning's ambitions hidden meaning beyond the world of sports shoes. Li Ning tried to build his company into a fashion sports shoes and sports apparel big companies in China and strive to create his own global brand process become pioneers. & nbsp; & nbsp; & nbsp; Although China is rapidly emerging as the world's working places (about half of the world's sports shoes made in China), China only has one or two well-known brands in the world. & nbsp; & nbsp; & nbsp; Li Ning's initial success indicates that the rise of emerging Chinese companies Nike, Coca-Cola (Coca-Cola) and Nokia (Nokia) and other companies in order to maintain its market share and had to pull out all the stops . With China's increasingly affluent Chinese market for foreign companies are increasingly critical. When the 2008 Olympic Games held in Beijing, China, air jordan 11 space jam for sale the sports shoe market in Hong Kong and Taiwan together will reach $ 2.5 billion, surpassed Japan to become the world's second largest sports shoe market behind the United States later. Shanghai sports marketing firm Zou Marketing of Thor. Peterson (Tor Petersen), said: "The field will become a (competitive) big battle, if the 2004 can not become a mature company, you will be out." & nbsp; & nbsp; & nbsp; Nike basketball tournament sponsored by the China invested a lot of money, even with the company recently in the American professional basketball league (National Basketball Association, NBA) event caused a sensation Yao Ming signed characters. China has dozens of sports shoes manufacturers, most of them are some of the no credit business, the production of cheap products or counterfeit foreign brands. These companies, almost no Who marketing investment funds. Li Ning company opened in 1990, the situation with these companies far. & nbsp; & nbsp; & nbsp; Li Ning won the gold medal at the Los Angeles Olympics the outstanding performance made him a national hero in the eyes of a generation of Chinese people. Four years after the Seoul Olympics, his performance unsatisfactory, did not win a medal, which made him fall into distress. Li Ning was only 8 years old when he was elected to the national gymnastics schools from rural Guangxi trained, he never carefully considered life after the end of athletic career. By chance, he met Li Jingwei, the China's largest soft drink maker Jianlibao (Jianlibao) person in charge gave him a job in the marketing department. & nbsp; & nbsp; & nbsp; It was this urge Jianlibao founder Li Ning brand to use its prestige to carry out some sports products business, Li Jingwei was one of the few Chinese know the brand and marketing people. But the gymnastics athlete was worried that this might damage his reputation. & nbsp; & nbsp; & nbsp; Li Ning stopped due admirers often on the road, asking him to remain active in the sports arena, Li Ning eventually changed his mind and started his own company in support of Jianlibao. & nbsp; & nbsp; & nbsp; a beginning, since Li Ning personal fame is so great, the shoes are very easy to sell. But when Li Ning Company booming, the market situation changed. More cheap foamposites Chinese brands into the store, competition from foreign brands also increased. Li Ning brand though still very high brand awareness, but the low quality of its production of sports shoes, old style. Even company executives also acknowledged that internal management was chaos. By 1999, sales from 76 million in 1997 fell to around $ 60 million. Thus, Li Ning fired several family members occupy important positions, hire more professional managers of enterprises. & nbsp; & nbsp; & nbsp; The sales decline has sounded a wake-up call. Li Ning, the company felt the need for a clear positioning, he began determined to produce the best quality sports shoes and sportswear as possible. "We want our products more than Nike (Nike)," Li Ning represents. & nbsp; & nbsp; & nbsp; to reverse the situation, the company moved from its headquarters located in southern Guangdong province near the plant to the consumer market near Beijing. The company set up a research and development centers, the introduction of foreign advanced shoe-making technology. From Italy and France for the Li Ning designer products, from T-shirts to sports bag, both into a more lively style. & nbsp; & nbsp; & nbsp; at the same time, Li Ning, the company also began to invest large sums of money their own brand, the 11% of total revenue for marketing. In the 2000 Sydney Olympics, Li Ning sponsored the French gymnastics team, became the first step towards its international brand. Li Ning, the company hired Publicis Groupe SA's international advertising agency Leo Burnett (Leo Burnett) helped draft the new brand awareness program that will target consumer group in China of high-class young people and teenagers. In addition, Li Ning Company has adopted a new advertising slogan: "Anything is possible (Anything is possible)". & nbsp; & nbsp; & nbsp; Li Ning's revenue started to grow again in 2001, reaching $ 89 million, the company expects 2002 earnings will be more than 120 million US dollars. According to Li Ning, the company estimates, Nike's revenue in China is about $ 100 million. Nike's sales in the China region do not want to disclose, but there is no objection to this figure. & nbsp; & nbsp; & nbsp; In addition, the Li Ning Company disclosed that its profit margin is about 8% of total revenue. However, Li Ning himself has said: "the road is not flat." He believes that the company's products in order to Nike product quality and technology match needs at least three years. & nbsp; & nbsp; & nbsp; In addition, Li Ning, the company is also trying to get rid of affiliated companies and personal image of Li Ning, Li Ning's personal image because the younger generation of Chinese people are rapidly losing influence. The company is surrounded by a new generation of consumers to create their own image, mainly this generation to participate in sports activities for entertainment and leisure purposes and not race. & nbsp; & nbsp; & nbsp; The following movement of young people in the stadium said, it indicates that Li Ning sports shoes image remains greatly improved. Beijing city center in an event sponsored by Nike, a group of young people playing basketball in the biting cold in December. Their feet are worn sports shoes: Adidas (Adidas), Nike (Nike) and Reebok (Reebok). No one wear Li Ning shoes. 22 years old, wearing Reebok shoes bell Lei (Zhong Lei, transliteration) said that his impression of the Li Ning brand only "can be", but only after the quality can be improved, he would consider buying a pair of. & nbsp; & nbsp; & nbsp; a department store in Beijing Li Ning store, the 19-year-old Andy Xing said he intends to buy a pair of Li Ning shoes, "because its price is lower than" Nike. & nbsp; & nbsp; & nbsp; However, the gap between the two brands is increasingly shorter. Last year, the World Women's Basketball Championship game against Spain in China, the Chinese team to wear Nike sportswear. The Spanish team returned wearing Li Ning brand sportswear. "the whole world is experiencing globalization," Li Ning said, "If we want to become China's first, we must also become an international brand." & Nbsp; the famous British shoe brand Clarks Originals, and Japan famous knitting brand Loopwheeler cooperation, issued a joint shoes. The joint of shoes including Wallabee and Desert two shoes, two shoes are made of Loopwheeler signs of the cotton material and advanced fur leather stitching uppers, and the design of two shoes with the best two brand design. The joint shoes will be on sale at the designated shop on September 2011. , [page], subtitle, #e#, [page], subtitle, #e#, [page], subtitle, #e#, Clae, 2011, spring, summer, the latest Bailey shoes, Adidas 2011, NBA, All-Star Howard, Ross comments on : "Clae releases the latest Bailey shoes for spring and summer 2011: adidas, 2011, NBA, all stars, Howard, Ross." has more than a month since the independence day of the United States, and Nike Skateboarding has been unable to release the "USA" theme design shoes. The Nike SB Zoom Janoski as a creative carrier, the red color tie vamp flag presented by LAN-STAR Abstract aesthetics, and supplemented with white lace and outsole, highlighting the beauty of simplicity. 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